The Importance of SEO in 2022

Ever since people started using search engines in large numbers, Search Engine Optimization and trying to rank your website as high as possible in the SERP became one of the most important marketing strategies in existence. These days, when Google processes over 3.5 billion searches each day and generates as much as 93% of global internet traffic comes from this one engine, SEO remains just as important and relevant as ever.

With that in mind, keeping a close eye on the enveloping trends in the SEO world can be very beneficial for your company and gain you a considerable competitive market advantage. Let us take a look then at a couple of reasons why you should put a greater focus on this useful marketing channel and some trends that will shape the SEO world in 2022.

How SEO improves your marketing results

We’ll start with some key benefits that should demonstrate how putting more effort into Search Engine Optimization can benefit your marketing strategy and help you achieve better results next year.

Generating more leads through organic search

At the moment, 53.3% of total web traffic comes from organic searches. This traffic stream also generates the most quality leads – people come to the web with specific problems they want to solve. SEO brings them one step closer to the solution they are looking for. Because of that, putting your website higher on the SERP can almost double its click-through rate.

Trustworthy web experience improves brand image

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In the context of SEO, the high SERP ranking doesn’t come as a paid promotion but rather through the authority of your content and your links. This doesn’t benefit your brand only from the technical aspect – you are also building up your company as a relevant industry authority. You also come into a position to create positive associations that will, in the eyes of the users, link certain keywords to your brand.

SEO allows you to focus on user experience

User experience has become a very important ranking factor, and this trend will continue in 2022. That is good news since these measures will encourage people to take a more holistic approach to the website design and marketing strategies and put them under the same umbrella. And whatever benefits your customers, benefits your company as well.

Long-term user engagement

Unlike paid ads that have a very time-constrained appeal, the SEO material provided by the professional link building services stays on the web and creates long-term user engagement even when your current marketing campaign is long over. So, you practically get high-quality and quantifiable marketing assets that require no maintenance, no further investment and have no expiration date.

SEO leverages the power of local searches

This is yet another development you will need to keep on your radar in the following years. The local searches like for instance “HVAC repairs near me” are becoming increasingly common and what’s even more important they lead to very strong conversion rates (according to a recent survey, 80%). SEO serves as the best possible strategy to leverage the potential of these types of searches.

The 2022 SEO trends you should keep your eyes on

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Now, that we’ve seen just how beneficial SEO can be for the development can be, let’s quickly go check a couple of trends that will shape the industry in 2022. Knowing, what lies ahead, can put your company at a considerable advantage over the competition.

• Voice search – Although this is not an entirely fresh technology, voice search took some time to finally catch on. Well, the AI assistants like Siri and Alexa are becoming ever more present and the number of US households owning smart speakers is expected to hit 55% in 2022, so the voice search will inevitably grow in prominence.
• Semantically related keywords – Google ranking algorithms become more and more intelligent with every new iteration. In the following year, the IT giant is expected to put an even greater focus on the semantics and the context of the keywords rather than their technical role in the optimization process.
• YouTube as a search platform – Aside from being a streaming powerhouse, YouTube also serves as an effective social media platform and the second-most-popular search engine only after Google. The companies that want to develop a serious SEO strategy will need to remember YouTube’s vast pool of 2.3 billion users and start leveraging this platform as well.
• Focus on user search intent – This is yet another initiative on behalf of Google to improve the search experience for its limitless string of users. In short, the content you are going to use for your SEO strategies will need to be focused on delivering quality information on a specific topic. This content needs to meet the users’ informational, transactional and navigational intent.

In conclusion

We hope these few considerations gave you a general idea about the critical role SEO plays in modern digital marketing and demonstrated how your company can benefit by putting greater focus on this channel. Of course, the very SEO industry is changing with each passing day so if you want to join the SEO game, you need to think two moves ahead.  But, as long as you stay committed to delivering the best possible experience to your potential clients your SERP ranking will remain rock-solid.